Sustainability through people and action

Goumbook’s work brings together sustainability education, businesses, and communities. These four films offer different ways into that mission: the organization’s story, its origins in tree planting, and two examples of community action.

Our role

Ayni Studios created these video samples for Goumbook, which published the films on its own YouTube channel.

Changing Mindsets in the UAE and Beyond introduces the organization through its founder, Tatiana, and the work connecting education, business engagement, and regional collaboration.

The Give a Ghaf origin story uses the tree-planting programme to explore Goumbook’s beginnings and its connection to desert biodiversity, water awareness, and the natural world.

Fighting Food Waste, Feeding Communities follows the Eat It or Save It initiative during Ramadan. The film connects food recovery with meals for communities in Dubai.

Community in Action documents a coastal clean-up and marine release at Jebel Ali Wildlife Sanctuary, with Goumbook’s Drop It initiative supporting the event.

Together, the collection shows how an organization can communicate at different levels: explain its purpose, preserve its origin story, and share specific examples of its work. Each film has a dedicated watch page below.